Friday, August 3, 2012

paramount Advertising Slogans - Why These 5 Advertising Slogans Work Like Gangbusters

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What do predominant advertising slogans have that regular slogans don't? Well, quite a lot, actually. Aside from having fabulous recall, they have a safe bet "x" factor that makes habitancy look twice. They tickle the fancies of their target markets and report their products in witty and former ways.

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Famous advertising slogans effect the rule, "either you have it or you don't." Here are some of the slogans that positively have it right.

1) "Everything is easier on a Mac." - Apple

It's not mentioned anywhere on the catchword but you know that Apple is comparing Mac to someone else computer. That's the attractiveness of it. It's like you're in on a big secret.

In some way, Apple is capitalizing on its competitor by pitting the latter's feebleness against its strength. Besides, every person wants to take the easy way out and Apple is promising just that.

2) "Once you pop, you can't stop." - Pringles

On the other hand, Pringles is banking on people's gluttony. There's just something about junk food that makes it difficult to stop eating. The catchword is catchy and has not been changed since it became predominant many years ago.

The rhyming effect, when done correctly, also helps the habitancy remember the actual slogan. Now, every person knows what Pringles is and what the catchword is.

3) "Connecting people." - Nokia

Nokia's predominant advertising catchword "Connecting people" can be taken both positively and figuratively. However, the figurative meaning brings in the bigger bucks.

Of course, being a mobile phone company, Nokia positively does deal in connectivity. However, Nokia is also sending out the message that it cares about relationships. Most of the company's commercials also aim to emphasize human relationships and make it the center of the story.

4) "Finger Lickin' Good." - Kentucky Fried Chicken

Kentucky Fried Chicken probably observed its customers quite keenly in the past as its catchword captures exactly how customers feel about its chicken.

The catchword itself means that the food is especially good, and that you don't need to use a knife or a fork to eat the chicken.

5) "Where do you want to go today? - Microsoft"

Microsoft's predominant advertising catchword ensures that the future is yours. Being an I.T. Company, Microsoft has the right idea to use time as its main selling point.

Microsoft promises you a world of endless possibilities. It promises to take you wherever you want to go. Based on the company's direction, I'd say that this catchword has served it well.

Famous advertising slogans make their mark on people's minds. Long after the writer has left the company, the words will still live on.

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